GHD Advert

The first thing you notice as you look at the advert is the woman's red dress, This connotes passion, love and power. The fact that the poster claims that GHD is a 'new religion' expresses that it is not just a product, but a way of life. The title 'And there she was an urban angel, made not born' connotes that the GHD products can turn you into an 'Angel' even if you aren't naturally beautiful. The pipes and brick walls in the background of the shot connote an urban environment and feel to the poster, and the urban feel anchors in with the title where the lady is referred to as an 'Urban angel.' The woman is very contradictory, she seems to have a slight dark& evilly seductive persona. But at the same time she has angelic features, such as the two angels holding a halo above her head. Many aspects of the advertisement connote religious themes. For example there are three 'simple' men surrounding a woman with high status, symbolic of the bible story of Mary& the Three Wise Men. Also she seems to look like she has walked down from heaven, to the depths of hell. And yet she still looks elegant an beautiful. These connotations anchor with the text at the bottom right side of the page where GHD refer to themselves as a 'New religion'. This expresses connotations and a comparison with the bible.

Understanding Film Making

The Idea

Wherever an idea comes from, like from a real life event, a re-make of a film, an original idea or and adaptation, it has to go though with the director and producer so they can get a rough script of what will happen and they will know how to plan out the movie properly. A writer defines the plot and writes a description of the main story and characters which is then to financiers in order to commission a script. In the 1998 film 'Saving Private Ryan' it came from a real life event about eight men going out to same a private to take him home because his brothers were KIA. After the success of this from the director Steven Spielberg made many more fiction and non-fiction films.

Development Finance

Pitching the film:
The producer uses the pitch and the treatment to try and get the film full backing the producer will use lots of persuasion and it doesn't all ways work.

The production company:
This is where the producer desperately tries to persuade the company for finance, if the producer can persuade that he film can make profits, then the company are far more than interested to invest.
 

Sales distribution broadcast:
This is where the film sells of its rights like the sales, this is where they provide money for sales and owning a percentage of the film takings, the broadcaster is where the film will be shown on TV after its cinema craze this is a great thing for the producer to have . and the distribution, this is where the distribution company will sell the rights to cinemas and screen shows.
 

Public investment:
This is where the film can take it to the national council to try and receive grants from the government , they do this to produce more talent.
 

Private finance:
A producer can go to private customers and request finance, this may be in return for product placement or similar ideas.

 

Tying down the writer:
Once the producer has collected all their public and private funding they can then get the development deal and seek a writer first they would have to go through the agent before getting the writer a deal, the writer will get set fee's throughout the film.

 

Script Development

First the writer and the director produce a synopsis and both decide on the key scenes and events of the films and when they will come into play. After that they create a rough outline of the script by using drawings and start mapping out  the whole of the film and decide then things happen. Then, the hardest part comes in when the first draft of the script is written. Once the director and writer are happy with the draft it is then sent off to financers whom will all have their own ideas. Once everyone is happy with the draft it is locked and becomes a final draft. Then in which the writer gets paid by the financers. The final stage is the creation of a sales treatment which is a synopsis designed to sell the film to potential financers.

Packaging

The producer and director must now package the script into a proposition in reading for budgets and financing. The most popular way to make the project more commercialised is to include well-known actors to film. Successful heads of departments carry out deals with financiers. The film must then be broken down appropriately for a business proposition; the producers will want to know the cost of how much the film is. Investors will want to know how the producer plans to raise the money this will then allow her to plan how to pay them back. The producer ‘packaged’ the film into a visible proposition; they will now need to find out the views of other people.

 

Financing

Marketing is the hardest part of film making process; attracting the investment to make the film. The producer is up against a huge number of other producers, some with similar packages to theirs. Then it needs to go into investment, are 3 main sources of investment: Private finance, Co-productions and Public investment. Also the producer can also raise money from ‘pre-sales’, selling the rights to the film before it has even been made. Banks and Gap funding are parts of banks that specialise in film finance, they invest in commercial projects and also offer loans. Most financiers insist that a completion bond is in place before they agree to invest. This is insurance for the production. Finally, once the essential funding and insurance is secured, the film gets the ‘green light’.

 

Pre-Production

Once all the heads of departments are hired, the shooting script is sent round and pre-production begins in a serious manner, the casting director with the director and producer identifies and casting the actors. Storyboards are created, they show where every shot of the film is planned in advance with the director. The production designer plans all aspects of how the film will be set, people then are hired to create each part, effects shots are planned months before normal shots because the time it can take to create them. The first AD. The line producer and production manager make up the key logistic triangle of production.

The Shoot

Shooting begins and the camera department is responsible for getting all of the footage needed to tell the story once the lighting has been set up and the hair and makeup have been checked. The actors must create and emotional world and draw the audience into it by acting alongside each other and the special physical effects.

 

Post Production

When the filmed footage comes in, the Editor assembles it into scenes and creates a narrative sequence for the film. The sound department then adds background tracks and edits every sound. Digital effects are then added and titles and credits are added in a composing suite. The film is then tweaked so the colour and aesthetics of the film are right. The dubbing theatre then set the final sound levels and the final cut is finished.

 

Sales

Directors and producers have to go to large extents to try and increase sales and market off the film. A trailer normally helps by showing off the film and attracts people in to watch the film. 

 

Marketing

There are many ways films are marketed off to the public to try and get higher audiences. Adverts, posters, trailers and many more are put all around and shown as much as possible to try and get audience so the film can earn more money.

 

Exhibition

The premier, this is where a star studded group of journalists and actors, this is key for getting the film out into the public's eyes, with over 3000 screens in the UK. Its key making sure that the film is shown on as many screens as possible, then the exhibitors, revenues, the revenue is then taken from the gorse and then the distributors and everyone else starts to take their cuts from the film, once the distributors have been paid, the financiers can recover their investments, as laid out in the recoupment schedule, then after all expenses are paid , most profits end up coming from DVD sales.

 

Other Windows

Hospitality sales can bring millions of additional revenue. More people spend money on DVD’s than on cinema tickets, television is additional revenue rights are sold separately for pay- TV. Rights to computer games and other product licences can be another source of revenue. Once the film has made a profit people can be rewarded. The final stage is never known distribution continues in perpetuity and could be re-realised.







Camera Angles

Close Up

• In the close up shot, a certain feature or part of the subject takes up most of the frame.
• Close-ups are useful for showing detail and can also be used as a cut-in.

Extreme Close Up

• The ECU gets right in and shows extreme detail.
•  It is too close to show general reactions or emotion except in very dramatic scenes.

High Angle

•  A high angle shot is usually when the camera angle is located above the eye line.
• High angle shots also make the figure or object seem vulnerable or powerless. They are also usually used in film to make the moment more dramatic or if there is someone at a high level that the character below is talking to.

Mid Angle



• The mid shot shows some part of the subject in more detail, whilst still showing enough for the audience to feel as if they were looking at the whole subject.
• The shot is appropriate when the subject is speaking without too much emotion or intense concentration. It also works well when the intent is to deliver information, which is why it is frequently used by television news presenters.

Low Angle

• A low angle shot, is a shot from a camera angle positioned low on the vertical axis, anywhere below the eye line, looking up.
• The shot is used to make an object or person seem bigger/taller. Often used to make things more dominant and create a more intimidating feel.

Tracking Shot

• The term tracking shot may refer to a shot in which the camera is mounted on a camera dolly, a wheeled platform that is pushed on rails while the picture is being taken.
• The camera could follow a subject within the frame, such as a moving actor or a moving vehicle.

 

Pan Shot

• Panning refers to the rotation in a horizontal plane of a still camera or video camera.
• Usually used to show a moving thing or show the whole environment/place in one so that the viewer gets a feel of what its like.

Representation

Representation of Doug Bihlmaier

• Lower class with old patched up clothing but clean and the patches were neat.
• Quite old from 55-65 years old.
• Didn't look clean with a long un trimmed or shaven beard.
• He was smoking which made me think that he, if he was homeless, is that he values smoking more than he values food and drink.
• White ethnicity.

Where as when we learnt about his and his profession we learnt that he works for Ralph Lauren furnishing all the shops world wide and earns hundreds of thousands of pounds a year.

Representation of Ted Bundy

• White male.
• High Class - High quality clean clothes.
• Clean cut hair and shaven face.
• Looks like he is working in an important job with the papers that he is holding.
• 30-40 years old.
• Looked very intelligent.

Where as when we learnt about his story I was right about him being clever but wrong about the rest. We learnt that he wasn't at his job he was in court because he was a convicted murderer of over 30 women. we also found out that he had broken out of prison as well before.

Representation of Anna Piaggi

• Strange appearance with bright and extravagant clothing.
• Looked higher class with expensive clothing e.g. real fur coat.
• Thought she could be working in entertainment and she's just wearing a costume.
• Outside expensive apartments and important buildings.

When we learnt her story she actually was rich and famous as a fashion writer and was known for wearing something different every day.

Self Representation

I see myself as being new casual and creative.
New Casuals are passionate about underground, electronic synth-based music – but as soon as it becomes predictable or overplayed, they’re on to the next thing. United by their love of sports, Saturday afternoons revolve around watching football over a pint, hanging with mates – then off to a dingy club later on. Sharing links with the 1980s Casual subculture, the New Casuals are indeed boozy, football mad and smartly dressed – but they certainly aren’t thugs.
Mostly middle class males living in big cities, as early teens these guys would have been big drum and bass fans – but they wouldn’t be caught dead listening to the ‘commercial’ producers now. The New Casual sound isn’t genre specific, but they love chilled out beats and are loyal to the artists and producers they consider innovative, constantly evolving and pushing the boundaries.
Their understated, highly conscious approach to music also applies to fashion – they spend time, effort and big money investing in their low-key style. Part urban, part street, part Scandinavian cool; it’s about looking like you haven’t tried – even though you obviously have! Opposed to anything they consider contrived or hyped up, the New Casuals are innately cool – embodying a lifestyle younger males often want to emulate.
Creatives are motivated by the desire to produce original content and pursue their dreams as a ‘career creative’ – it’s not just a hobby, it’s a way of life. This Tribe unites various disciplines including (but not limited to) fashion, art, design, music, photography, dance and drama – with members collaborating on projects to get their work out in the world.
Creatives sit in the middle of the planning segments, drawing members of both sexes from diverse backgrounds unified by their inventiveness. It takes time to be a true Creative and develop the confidence, skills and connections to actively participate in the scene – so members tend to be over 20. United by their open-minded outlook, Creatives will often seek inspiration in the most unexpected of places, from a weekly shop at Sainsbury’s to Les Sapeurs, an African style tribe.
The Tribe mentality is all about developing their skills and working hard – even when this means living on a budget. Similar to the Get Paid Crew, Creatives are driven by success and are one of the best connected and hardest working Tribes – many funding their studio rents with part-time work. They aren’t bothered by fleeting trends and have no time for throwaway culture –  attracted to provenance and brand histories that reflect their own values.

5X5

Albums from 2012-13

1. WOLF - Tyler, The Creator (Key Tracks: IFHY & Rusty)
2. Sempiternal - Bring Me The Horizon (Key Tracks: Shadow Moses & Sleepwalking)
3. An Awesome Wave - ALT-J (Key Tracks: Breezeblocks)
4. Doris - Earl Sweatshirt (Key Tracks: Hive & Chum)
5. This Is The Six - While She Sleeps (Key Tracks: This Is The Six)

Top Five Best Films

1. Forrest Gump (Starring: Tom Hanks & Robin Wright) (Director: Robert Zemeckis)
2. The Shawshank Redepmtion (Starring: Tim Robbins & Morgan Freeman) (Director: Frank Darabont)
3. Saving Private Ryan (Starring: Tom Hanks & Matt Damon) (Director: Steven Spielberg)
4. Black Hawk Down (Starring: Ewan McGregor, Eric Bana & Tom Sizemore) (Director: Sir Ridely Scott)
5. Gladiator (Starring: Russell Crowe & Joaquin Phoenix) (Director: Sir Ridely Scott

Five Super Hero's

1. Batman "I'm Batman"
2. The Incredible Hulk "Hulk Smash"
3. Superman "This looks like its a job for Superman!"
4. Spiderman "My Spidey senses tingling"
5. Wonder Woman "Of all the people, you know who I am... Who the world needs me to be. I'm Wonder Woman!" 

Five Comedy Series

1. SpongeBob Sqarepants - Child humour about a sponge living under the sea.
2. The Big Bang Theory - About four genius' working at a university in Pasadena, California and their life.
3. The Inbetweeners -  The show followed the life of suburban teenager and three of his friends. The episodes involved situations of school bullying, broken family life, indifferent school staff and largely failed sexual encounters.
4. How I Met Your Mother - The series follows the main character, Ted Mosby, and his group of friends in Manhattan. As a framing device, Ted, in the year 2030, recounts to his son and daughter the events that led to his meeting their mother.
5. Come Fly With me - A spoof of British documentaries airport and airline, the series follows the activity at a fictional airport and three fictional airlines.

Favourite Heavy Bands

1. Metallica
2. Slipknot
3. Bring Me The Horizon
4. The Devil Wears Prada
5. Of Mice & Men